The Laws of Adrenaline: An NFT Collection, is the first drop in a series of releases featuring the international footballing superstar, and current AC Milan striker Zlatan Ibrahimović. Zlatan will be releasing his genesis NFT project in partnership with acclaimed Italian artists GionnyScandal, Hexaract, Manazza, and Tresoldi.
The collection features original artworks curated by the world-famous, goal-scoring legend who challenged artists to create works based on his latest autobiography, Adrenaline: My Untold Stories. Eleven quotes from the best-selling book inspired a new crypto art project dedicated to fans from all over the world conceived by the digital team of Corriere della Sera in collaboration with ArtsLife, WRONG THEORY, and ArtN. This drop on March 24, 2022 will be the first of three through late June for The Laws of Adrenaline: An NFT Collection.
The Laws of Adrenaline: Part I
The first drop in The Laws of Adrenaline series includes fine abstract art from Hexeract, and a portrait of a defiant Zlatan from rapper, GionnyScandal. It also features an animated artwork that starts as a pencil drawing and morphs into a fearsome layover of Zlatan’s imposing figure on that of his counterpart, the lion, by Manazza. The last piece in the drop highlights the many different facial emotions of the man himself featuring the colors of his historic club, AC Milan, by the artist Tresoldi.
The series, entirely curated by Zlatan Ibrahimović, consists of:
- Adrenalina (animation) – Hexaract – Auction – 1:1
- Dear Hater (still image) – GionnyScandal – Fixed Price – 1:1
- The Strength and the Bravery (animation) – Paolo Manazza – Edition of 10
- The Strength and the Bravery (still image) – Paolo Manazza – Open edition
- In.storia (still image) – Ivan Tresoldi – Open edition
*Collectors who purchase four of the open editions over all three drops qualify for the collector’s gift, a limited edition airdropped artwork.
Preview The Laws of Adrenaline Drop artworks, and learn more about Ibrahimović, participating artists and the Drop partners below:
About Zlatan Ibrahimović
Zlatan Ibrahimović, also known as IBRA, is an international footballing superstar, and current AC Milan striker. He is one of three active players with 500 career goals and has won trophies in the biggest leagues in Europe, leading his teams with his incredible physicality, technical ability, and finishing. In addition to being one of the most prolific goalscorers in soccer history, he is also a respected art patron and curator.
IBRA wrote Adrenaline: My Untold Stories to share his life experiences. Because no single artistic expression can encapsulate the enormity of a lived experience, this collection represents an extension of Ibrahimović’s story while highlighting his patronage of and passion for the visual arts.
Through their different styles and backgrounds, the artists have built a varied collection representing the different facets of this indomitable champion.
- Creative director and leading international designer Hexeract imbues his sci-fi-inspired surrealist animation with Zlatan’s eponymous adrenaline.
- GionnyScandal is an Italian “emo-trap” rapper and visual artist who brings playful defiance to the collection.
- Street-art poet Ivan Tresoldi sees the many sides of his athletic muse through an exploration of expression.
- The video animated digital oil painting from M.Arm finds the subject’s face through the artistic exploration of the profile of a lion.
Drop Artists & Artworks
Hexeract
Hexeract is a creative director and industrial designer specializing in hard surface design and robotics. His artistic style is inspired by industrial design, concept design, sci-fi, and a surreal dimension. His work includes productions of 300, Life of Pi, Walking Dead, Diablo 3, Metal Gear Solid V, and Horizon Zero Dawn.
“Let the adrenaline take control and start a journey into the unknown.” — Hexeract
“Adrenalina” (Animation) – Edition 1/1
Editions: One
Pricing: Accepting Offers Only
*24-hour auction, no reserve price.
GionnyScandal
GionnyScandal is an Italian rapper and musician signed to Universal Music Italia with over 300MM combined song streams and over 300MM views on YouTube. He has released eight albums and three mixtapes with RIAA Gold and Platinum certifications. He recently began creating digital artwork using NFTs as a new way of expressing his inner world.
“When they start to hate you, you are really working well!” — GionnyScandal
“Dear Hater” (Still) – Edition 1/1
Sold for Ξ20.00000 ($62,072.00)
Ivan Tresoldi
Ivan is a poet and artist born in Milan. In 2003 he began attacking the streets of Milan with poetry blows, painting and posting his poems along the streets. He has participated in more than 250 exhibitions across Europe, the United States, South America, and the Middle East. Ivan was commissioned for a public sculpture celebrating the 120th Anniversary of AC Milan.
“Ibrahimović writes about himself while writing history, a common history of ours that embraces him, in-turn ‘In.storia’ makes history out of him.” — Ivan Tresoldi
“In.storia” (Still) – Open Edition
SOLD OUT – 37 Editions Issued
Editions: Open
Pricing: $150 USD / Edition
Collectors who purchase four of the open editions over all three drops qualify for a limited edition airdropped artwork.
*Open Editions will be available for purchase for 72 hours only (ending Sunday, 3/27/22 at 10 AM PST / 1 PM EST, 6 PM CET.) The number of editions purchased during this time period will determine the number of editions minted.
Paolo Manazza
Paolo is a Milanese artist, writer, and cultural entrepreneur. He experiments with chromatic superimpositions in a neo-informal style combining the strength of gestures with the vibrations of color. He has exhibited across Italy, Europe, the United States, South Korea, and Egypt. In 2005 Paolo received the prestigious “Officer of Merit of the Italian Republic” from President Carlo Azeglio Ciampi.
“There are many similarities between Ibra and a lion, not only temperament but also from a visual point-of-view. Magically a part of the lion has turned into Ibra’s face.” — Paolo Manazza
The Strength and the Bravery (Animation) – Limited Edition
SOLD OUT
Editions: 10
Pricing: $500 USD / Edition
*Limited Editions offered at a flat rate; first come, first buy.
“The Strength and the Bravery” (Still) – Open Edition
SOLD OUT – 122 Editions Issued
Editions: Open
Pricing: $150 USD / Edition
Collectors who purchase four of the open editions over all three drops qualify for a limited edition airdropped artwork.
*Open Editions will be available for purchase for 72 hours only (ending Sunday, 3/27/22 at 10 AM PST / 1 PM EST, 6 PM CET.). The number of editions purchased during this time period will determine the number of editions minted.
Drop Partners
ARTSLIFE
ArtsLife is a newspaper about culture, market, art critique and art history, and is an essential daily reference point for the world of auctions, fairs, and galleries. Thanks to a team of 15 editors assisted by more than a hundred collaborators spread around the globe, ArtsLife informs and reviews all that concerns cultural and artistic events in Italy and in the wider world. Initially born as a working tool for the students of the course of “Art Publishing” at the Academy of Fine Arts of Brera in Milan – coordinated for a few years by the Director and Founder, Paolo Manazza – in 2008 the ArtsLife online platform was registered as a newspaper at the Court of Milan.
WRONG THEORY
WRONG THEORY founded by Alessandro Brunello and born from the collaboration between artistic, curatorial, and managerial expertise is the curatorial and productive reference for Crypto and Contemporary Art in the physical world and in the Metaverse. By making sensibility and decentralized languages usable, Wrong Theory creates meeting and contamination opportunities between new instances and trends in the universally recognized artistic and cultural landscape.
WRONG THEORY as well as supporting innovative artists and projects, is the Real Life production of the NFT space and in 2021-2022 curated the first museum exhibition of Crypto Art “2121 Crypto Art is Now” at the Museo Della Permanente di Milano with over seventy of the most important NFT artists in the world.
ARTN
Golden Arts, signed as ArtN, is the first Italian utility token dedicated to art that is proposed as a tool through which people can become members of an artistic promotion project and actively participate in the definition of a new cultural scenario. ArtN was launched in November 2021 by ArtsLife.com, the well-known art and culture magazine founded and directed by Paolo Manazza and by Gianni Miller, pioneer of multimedia communication in Italy and of video streaming in the world, assisted by a technical team and by crypto finance experts.
In addition to representing an investment opportunity, ArtN offers a series of services that provide advantages to holders, as well as to a wider community that includes artists, places of art and culture and local realities on which it intends to intervene, developing specific projects of enhancement and promotion.
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