The Estate of legendary artist Tupac Shakur has teamed up with artists Impossible Brief and curators Digital Arts & Science for “The Immortal Collection,” an artifact based drop featuring an NFT jewelry collection based on some of Tupac’s most well-known and meaningful jewelry pieces from his 2PAC and diamond solitaire rings, to his Makaveli bracelet and the medallion he wore in the last photo ever taken of him.
The legacy of Tupac Shakur is one of the most cherished and respected in the hip-hop industry. His body of work lives somewhere between art and activism. Tupac’s belief that everyone has the right to express themselves honestly through whichever art form they saw fit includes everything from music, to acting, from writing to dance, from photography and culinary art to self-expression through fashion. For Tupac, this included his choice of jewelry.
About Tupac Shakur
Though his recording career lasted just five years, Tupac Shakur is one of the most popular artists in music history, having sold more than 75 million records worldwide. In April of 2017, Tupac was inducted into the Rock & Roll Hall of Fame, making him the first solo hip-hop artist to be recognized for inclusion in his first eligible year. Tupac also found success and critical acclaim as an actor, starring in films like Juice, Poetic Justice, Above The Rim, Gridlock’d, and Gang Related. Tupac’s life and legacy continue to impact and influence culture today, from a groundbreaking performance via hologram at the 2012 Coachella Music and Arts Festival to a spoken-word appearance on Kendrick Lamar’s critically praised 2015 album To Pimp A Butterfly. In 2015, the GRAMMY Museum opened Tupac’s first museum exhibit, All Eyez on Me: The Writings of Tupac. Tupac Shakur: Wake Me When I’m Free, a fully immersive, thought-provoking museum experience that explores the life and legacy of the acclaimed artist and activist will open on January 21, 2022 in Los Angeles, CA. Currently in production, FX will be releasing a multi part docuseries on Tupac and his mother Afeni in 2022.
About Digital Arts & Sciences
Digital Arts & Sciences is an NFT collective which specializes in creating NFT art and experiences for iconic IPs such as Tupac Shakur, Ernest Hemingway, Steve McQueen and more.
About Impossible Brief
Impossible Brief is a multidisciplinary creative studio based in London with a passion for pushing the boundaries of what is possible in art production and its intersection with blockchain technology. After catching the eye of The Chainsmokers in early 2016, Co-Founders James Zwadlo and Chris Levett went on to build the Impossible Brief brand by working with acts like Coldplay, Bryan Adams, Shakira and Adventure Club. Just this year, Impossible Brief pivoted toward working with the future of digital art and collectibles by creating the NFT artwork for renowned quarterback Patrick Mahomes, breaking a world record for the highest grossing sports NFT collection that is still held to this day. In April, Impossible Brief broke another world record for the most expensive hoodie ever sold at auction by launching a highly-syndicated NFT streetwear fashion project called “Overpriced.”
As creative visionaries, Impossible Brief has gone on to become an art leader in the NFT space, working with the likes of Lionel Messi, Allen Iverson, Snoop Dogg, The Harlem Globetrotters, Dak Prescott, Alex Ovechkin, Fernando Tatis Jr and Phil Ivey. Impossible Brief’s work has been featured in leading news sources like The Guardian, Forbes, HypeBeast, Sports Illustrated, ESPN, CoinDesk, FOX Business and Business Insider.
Before fame, Tupac wore leather pieces. As he began to make money, he progressed to silver. As he reached greater levels of success, he graduated to gold. In the last year of his life, he had the luxury of not just affording higher-end items, but he started to design them himself, down to the smallest details. Working in close collaboration with his Estate, NFT Artists Impossible Brief and curators Digital Arts & Sciences were able to select pieces from his personal archives that had some of the deepest meanings and intentions attached to them. It is with Tupac’s personal vision and ideas, that they carefully created this digital assortment of the jewelry he designed and wore, marking the world’s first NFT authorized by The Shakur Estate. This artifact-based drop also serves as the first look at some of Tupac’s personal items being featured in the upcoming museum experience: Tupac Shakur. Wake Me When I’m Free before the exhibit opens in January of 2022.
The four-piece Immortal Collection is based on and connected to what Tupac saw in himself, in the stories he felt were worthy of telling, and what connects everyone to each other: ARTIST, ACTIVIST, SINNER, SAINT.
Twenty-five years after his murder, Tupac Shakur remains one of the most complex and prolific artists of his generation. Tupac used his platform to speak for the voiceless, oppressed, and powerless. His timeless lyrics and storytelling are as relevant today as they were over a quarter of a century ago when he first created them. His legacy and influence grow stronger with every passing year. With over 75 million albums sold worldwide, he is one of the top-selling artists of all time. The more people listen to what he says- the louder his voice gets. His message has never been stronger than it is right now. 2PAC = ARTIST
2 Produce And Create. Tupac is known for many things, one of which is how he used acronyms as a tool to both educate and protest at the same time. THUG LIFE being one of his most famous, and 2PAC, one of his earliest. Even with a name as rich in history and purpose as his mother gave him, Tupac Amaru Shakur, he felt compelled to add even more depth and meaning. 2PAC stands for 2 Produce And Create. This went beyond music and fun for Tupac. He took it to an extreme level. His 2PAC ring stood for more than his “pka.” His ART became a human right shared by all and his lyrical content became a history he felt obligated to tell.
If you know Tupac, you knew he was an avid reader, often times reading several books in unison. One book he connected deeply with was “The Prince” by Niccolo Machiavelli. It was from this book Tupac came up with his pseudonym “Makaveli.” Tupac said Makaveli was his alter ego through which he intended to create and express purely for himself, as opposed to his “2Pac” albums, which he explained he created for everyone else.
In 1996, Tupac’s plan for releasing future albums was to alternate between the two personas. He said that as Makaveli, if he felt angry, the lyrics would reflect it. If he was in love, he would write love songs. He believed expressing oneself honestly through whatever art form preferred is a human right. Tupac exercised this right as often as possible. His music was his megaphone to the world. He said that if he brought something that needed to be changed up enough, if he talked about it repeatedly and didn’t let it go- it would force the needed change- even if he wasn’t the one to get the acclaim. It wasn’t about being rewarded for causing change, instead he believed it was his responsibility, all of our responsibility to inspire the one who would ultimately create the change. The payoff for Tupac was not for individual gain, but for the progress of everyone.
Tupac did nothing quietly. His method was to run headfirst into every situation no matter what. The recording of his final album was no different. On the heels of releasing his diamond certified All Eyez On Me, Tupac recorded his final studio album as Makaveli The Don Killuminati: The 7 Day Theory. This bracelet was specifically commissioned by Tupac during the last months of his life, the same time he recorded the music for this project. In less than 12 months, Tupac recorded two of his biggest selling albums and copious amounts of music. Even after multiple posthumous releases, there is still unreleased music in his vaults. Based on his own description, when you hear Makaveli, you hear Tupac processing his deepest thoughts and feelings from that moment in time.
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Tupac believed that everyone was equal. We are all as important as the next person, all as worthy, all as imperfect. SINNER, a quality we all share, was not a bad word to Tupac. SINNER is where you meet the moment of expansion on your own journey and find yourself on common ground with the rest of humanity. It’s when we all are in our most authentic moments- and ground zero for surviving any challenge we are faced with, as long as you choose to face it head on.
This piece features a Tupac-inspired “West Side” hand donning a solitaire diamond ring Tupac designed himself. The ring was a reminder of not just getting through a dark time in his life but coming out the other side better than before. He said he wanted to be able to wear five carats, to represent surviving the five bullets he was shot with at Quad studios. He designed the ring to have three carats and wanted two earrings with one carat each for five total. The reminder wasn’t about being shot. The reminder was that despite feeling hopeless at times, no matter how challenging the mountain before you may be, you can’t give up- you have to keep going.
Tupac believed we are all the same imperfect beings with the same needs, goals, hopes, fears, and if he was able to find the strength and the faith to fight the battles he faced on his journey, then so could everyone else.
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Freedom is what Tupac fought and stood for with his actions, in his words, and through his intentions. In each piece of this collection and reason behind their design Tupac’s personal expression shines through. This medallion is no exception and some might say has the most of Tupac’s personal journey in its story. The piece pays tribute to his eternal legacy left behind.
Upon Tupac’s release from prison, he started his own company called Euphanasia. “Euphanasia” is a word Tupac created by combining the words “euphoria” and “euthanasia.” He said the name represented the ultimate freedom of personal choice. The logo he designed for his company was a Black angel holding a machine gun. Instead of bullets, it was spitting piano keys to represent that his lyrics and intellect were his weapons of choice. On the angel’s chest is Tupac’s pseudonym “Makaveli”. Instead of the word Euphanasia, the medallion has Makaveli written across the top.
Tupac designed the medallion and wore it during the last weeks of his life. The pendant has the same Black winged angel with a halo over his head as his Euphanasia logo. The angel’s wings were there to protect us all from the challenges we find ourselves faced with. A ruby teardrop on the angel’s face represented the fallen soldiers, letting them know they will never be forgotten. It was important to Tupac to honor those who came before him, those who paved the way. The size of the medallion was meant as a tribute to Slick Rick.
Many don’t know that the chain on the necklace had broken-and Tupac was so determined to wear it, he used a hidden safety pin to hold it together.
What was initially his intention to pay tribute to someone – is now how we pay tribute to Tupac.
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