YEAHYEAHCHLOE
YEAHYEAHCHLOE is an artist based in Brisbane, Australia. Her signature aesthetic uses clean lines and flat colors to play with the space between the hand created and the digitally produced.
Her works hold an odd familiarity – looking at how we are intimately intertwined with the objects that surround us and how these can connect us to time, place and people.
In a world that can sometimes highlight the spaces that separate us, YEAHYEAHCHLOE looks to find belonging in the simple connections within the everyday.
GET TO KNOW YEAHYEAHCHLOE
Tell us your creator story – How did you get your start in the arts? How did your journey bring you to where you are today?
Well…I actually studied art at university straight out of high school – I wasn’t a great student and after I graduated I just felt a bit poor, so I added on a teaching degree and became a high school art teacher. After a while doing that I just felt a bit sad and lost, eventually the thrill of putting children on detention wears off. I had actually proposed that we should start a digital art program at the school I was at, which I would write/teach and so I had to go learn Illustrator and it ended up just breathing this new life into me. I started an Instagram account as a fun diary for myself, a safe space where my mum could like my posts and tell me how talented I was, and really – I had no idea that people would be interested in what I created, I had no idea that I would be able to do some of the things that I have done. Eventually it got the point where I quit my job, took on art full-time, moved to the city and now I am sitting here telling my life’s story to MakersPlace because we are just about to drop an NFT with Twix. Bit wild isn’t it?
Much of your artwork is centred around food and the role it plays in building connections and community. Why is this an important theme to you?
I have spent a lot of my life navigating how to find my place in this world – finding how I belong, and for the longest time I found it quite difficult – I still do sometimes. Being an adopted kid from Korea growing up in small town Australia, you grow up questioning how you fit, and I learnt pretty quickly the power of being able to connect with people on really basic level – a simple commonality. So, I think it’s not only important to me because it’s what I love about art – how it asks us to connect to people, to their stories, invites us into their narrative – it’s also a by-product of my personal pursuit to find belonging – it makes me feel less alone.
In your own words, can you describe your creation style? What are key themes or characteristics within your artwork?
These days I describe my style as flat bold pop. In terms of key themes, it always seems to be things. I love things, objects…items. So much of our lives involves the interaction with objects and I think they are the ultimate base level connector – things that people can relate to on a really basic level – especially common place things. The relationships we make with objects are so fascinating – they hold our memories, our moods – they can bring on nostalgia, take us to a person, or a specific time or place. The life that we give them through our associations and the commonality they can hold – they become more than these inanimate objects and more like living entities.
You’ve described your artwork as being centred around the feeling of “odd familiarity”, what does this mean to you?
For me it describes something that seems familiar but at the same time doesn’t quite fit. I like this idea of things that fit in the spaces in-between – they don’t slip neatly into one category or group. It’s probably a good metaphor for how I feel about myself – evidentially I am quite self-centred and my work has unintentionally evolved to revolve around myself, but, I think (I hope) maybe this is a common feeling that others can relate too.
How did the NFTwix project come to be? Why did you want to be a part of this project?
The thing that hooked me with this project is that I genuinely love this campaign, its something I find so relatable – working with this rivalry between the right and the left bars. I very much have a favourite Twix – I don’t see how people don’t, it seems like when parents say they don’t have a favourite child – liars right? I rather like thinking about each Twix having their own kind of superiority complex – so getting to work with this rivalry and build this narrative was a lot of fun and it felt like it naturally fit into what my work centres around.
What does collaborating with a big brand like Twix mean for you as an independent artist?
It’s rather nice to know it’s not just my mum that thinks my work is alright.
What do you hope viewers and collectors gain from this collection?
I always hope that my art connects you, even in some small way – to the world around you, to the people around you – or maybe even that the associations you make with it acts as another thread of commonality you have within this wide world. Really – the heart of this project was fun and that’s what’s I people can get from it.
As a creator, what excites you the most about NFTs?
The endless possibilities…
The Drop: NFTWIX
A celebration of subtleties and a delectable debate within the candy community, the NFTWIX collection highlights Australian artist, illustrator and graphic designer YEAHYEAHCHLOE’s ability to evoke a visceral reaction through bold colors, clean lines and playful design.
YEAHYEAHCHLOE has built a faithful audience for her bright, gorgeous and cheeky images that place familiar items in surprising and surreal situations. And frequently, those objects are food – which made her the perfect person to present this sweet interpretation of the battle between Left and Right Twix lovers. Fans will have the opportunity to participate in the competition by collecting two same-but-different pieces of digital art – “Left NFTWIX” and “Right NFTWIX” – as limited open editions.
Through this collection, TWIX hopes to amplify and empower independent artists working within the NFT space, and will donate their net proceeds to an organization that supports digital arts education. In keeping with Mars’ sustainability ambitions, including their recent net zero commitment, the carbon emissions from the sale and minting of every NFTWIX edition will be twice offset.
Right NFTWIX: Ruler of the Right
Editions: Open Limited Edition
Pricing: $200
*All editions will be open for 24 hours, from 3:30 PM PST on 10/20 to 3:30 PM PST on 10/21. If 100 editions are sold, a 15 minute closing timer will be triggered.
Left NFTWIX: Lord of the Left
Editions: Open Limited Edition
Pricing: $200
*All editions will be open for 24 hours, from 3:30 PM PST on 10/20 to 3:30 PM PST on 10/21. If 100 editions are sold, a 15 minute closing timer will be triggered.
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